analysis - Kings of summer (trailer)

It open with a boy hastily putting together  a poorly constructed wooden bird house and rushing to school on his bike. It is a sunny day and his home and neighborhood are nice and look like a standard American suburb; this setting is calm and mundane to make it look like a normal and standard location, this makes the world more relate to the majority of people. The boy is riding a bike and not going to school in a bus, car or walking suggesting he is too young to drive and is probably very late because of the birdhouse he has just made. As he presents  his bird house to his teacher we see his look of dismay and confusion and we see  just how poorly made the house is. The teacher says the year is over and they are playing hangman, the boy is too late and had no idea of the time; from his expression we can tell he is completely oblivious to his school life and has most likely failed the class for failing to meet the work deadline. We see the same boy in his room on the phone and his father walks in and takes the phone from him, he assumes it it one of the boys friends called Patrick but then proceeded to embarrass the boy when he hears its a girl, saying "a girl, that's a pleasant surprise" and tells her this son will have to go now as he has a new "bed time" of 7:30 (presumably as punishment for failing the class) and we see a tired look of despair on the boys face.
The boy slams the door a climes out of his window falling to the ground with a cries of pain, he goes to his friends house (Patrick) and is playing video games with him when Patrick breaks and confesses he cant stand his parents any more; flashing back to him looking very angry and bored trimming a hedge. His parents ask his a question which he replies to with a tone they disapprove of and then go to embarrassed and annoy him by getting overly offended by this reply and saying he must be showing of to a girl, and then "checking for a girl in a bikini" much to the disrepair of Patrick. The three boys go into  the woods and the main character tells Patrick of his plan to build a house in the woods and how here they can have no rules and they can be kings. Then Patrick asks what the other boy is doing here as we see him chopping down random plants with a machete, the main character says that he is afraid to tell him to leave because he doesn't know what he is capable of; this character is the comic relief of the film. We see a uplifting a carefree montage of the three boys living an easy life in the woods creating their own music and having fun. They are shown simply walking way for a building site with supplies and tools they need, showing a carefree nature of the boys. The clips are spaced apart by a series of positive quotes and reviews about the film. We see the three boys stealing supplies and working together to create a proper house with a full frame and all the works.
 The parents then are at the police saying the kids are missing, but the father of the main character says rather sarcastically that "this is a classic kidnapping, they took our children and the canned goods and pasta" suggesting he knows they have left on their own and are hiding somewhere. Then there is another motivational montage of the boys living without rules, we see the house they have built for the first time, and it is good; they are in an idealistic woodland clearing and have a full two level home with a mailbox. showing they are fully capable of doing good construction even though he failed his class on the subject. They proceed to do any activity of their choosing regardless of concern for safety or rules and we see them running through the woods with swords, cliff driving in the middle of the night and slicing a watermelon in mid air with a sword and we see the amazing settings of this film by a waterfall and rock faces, all give a message that they are truly secluded and away form civilization. The quote "why live when you can rule" appears on screen and the main character reads them an agreement saying they will never speak is this en devour to any adult, promoting the main message of the film being adolescent freedom.
We see the 3rd boys with a sword hissing like a snake at a snake, this is a strange thing to do and makes the character seem lightly "unhinged" but still very funny. We hear a continuing of the new rules they have established that say they will do everything for themselves now, but after a failed attempt to kill a possum (that ended in them running away screaming) we see them eating fried chicken and Patrick says he is amazed that they found a chicken in these woods, at which point we cut to a clip of 2 of the boys by a road side looking at a fast food restaurant; they do not allays have to go by the rules they have stated not 30 seconds ago, again showing a care free nature to the film and the boys attitudes.
Finally we see the title appear in a font as if it wear written on a cave wall, again showing a living in the wilderness style. We hear they need a plan as to why they are not home and the smaller 3rd boys hands them a classic kidnapping note made of cut up letters from magazine; he look very proud of himself while he is wearing goggles making a very strange look and again showing just how odd this character is. The letters are see with disapproval from the other boys as all three have stupid and fairly unbelievable names, to which the 3rd boy says he followed the format of Denzel Washington when picking the names of the kidnappers(a black first name and then a state). The other boys reward his effort but tell him its also savagely racist and give a slight awkward chuckle at the boy. The trailer ending on this joke shows it is a lighthearted film not to be taken too seriously and is a comedy at heart. This leaves the audience happy at the end of a inspiring trailer and shows another quirky and odd showcase of the film. This quirkiness is ideal as the film is aimed at the indie movie crowd, as indie films are famed for being a bit odd and offbeat to the normal film trends and not a big blockbuster film.
The trailer promotes the fact that it won various independent awards the biggest of which being the sun-dance film festival awards, this will attract a specific audience of film lovers as the sun-dance film festival is the largest indie film festive around. As it is a lower budget independent film It will not revive a huge reviews or meta-critic reviews so these awards are what will attract the target audience.